KITCHENAID PR + SOCIAL MEDIA
KitchenAid reaped the benefits of some excellent social media management, PR and marketing efforts.
Tens of thousands of new supporters joined the KitchenersAid Facebook, Instagram, YouTube and Pinterest communities in just a few months.
The launch of one-hit-wonder appliance, The Cook Processor, was loved by national media like Australian Gourmet Traveller, Australian Women’s Weekly, Belle, delicious, INSIDE OUT, Vogue Living and Super Food Ideas.
Support was secured from well-known food experts, bloggers and chefs including Master Chef’s Matt Preston, Better Homes & Gardens’ Fast Ed, The Morning Show’s Sammy & Bella, The Living Room’s Miguel Maestre, Instagram sensation Katherine Sabbath and bloggers The Whole Daily, Hey Tucker, Dirty Girl Kitchen and more.
SYDNEY FISH MARKET PR
PRIA Award winning campaign for The Sydney Fish Market dispelled the myths about Australian seafood to convince consumers and parliamentarians alike that Aussie seafood is sustainability sourced.
With the support of respected marine scientist Ray Hilborn, the launch of new research secured media interest from national radio and TV news and print press, including The Australian and Landline.
Canberra's Parliament House opened its doors to a presentation with federal members, while Australian taste makers were treated to an exclusive seafood experience.
LEGGOS PASTA VALENTINES DAY PR
Sharing a beautiful Italian meal of pasta and wine, seems like the perfect Valentine's Day date.
Leggo's celebrated love with a Valentine's Day Love Song promotion, promoted with local stories of love, which made their way into 40 media stories is metro and regional media outlets, including The Sydney Morning Herald and The Canberra Times
HONEST TO GOODNESS PR
One of Australia's most trusted health food brands Honest to Goodness always has something exciting to talk about.
From launching new products, sharing business improvements or tackling industry injustices, Honest to Goodness' stories made coverage across national food magazines and news outlets.
HELM BAR LAUNCH
The re-launch of Darling Harbour's trendy hotspot welcomed some of Australia's most celebrated food writers and Sydney social commentators to share their experiences at the Helm Bar.
A promotional program brought in a flood of new customers to sample the menu and enjoy a drink with friends over some great music.
Appliance brand famous for its kitchen solutions, there was never a missed opportunity to share Sharp's stories and promote their new and celebrated products.
From Christmas to Mother's Day, every product page in Australian food and lifestyle magazines featured Sharp, over the years spent promoting the brand.
FRUIT JUICE AUSTRALIA PR + SOCIAL MEDIA
When consumers start seeing fruit juice as unhealthy, Fruit Juice Australia, along with members like multi-national's Coca Cola Amatil and Lion, see an opportunity promote the nutritional value important for all of us.
Using esteemed and TV-friendly nutritionist Kristen Bek, Fruit Juice Australia boosted positive discussion about fruit juice across national print, online and radio news, including in The Daily Telegraph's Body & Soul.
Facebook and Instagram platforms were flocked to by more than 15,000 new followers in just 6 months.
LG FRIDGE LAUNCH
There are few things more exciting for an iconic appliance brand than the launch of a new product.
With the help of LG Ambassador Matt Moran and his beautiful restaurant Chiswick, LG perfectly introduced their latest French Door Refrigerator, to the biggest and best food publications in Australia including
delicious, Vogue Living, Australian Gourmet Traveller, Food To Love, Homes+ and Home Beautiful.