KITCHENAID PR + SOCIAL MEDIA
KitchenAid reaped the benefits of some excellent social media management, PR and marketing efforts.
Tens of thousands of new supporters joined the KitchenersAid Facebook, Instagram, YouTube and Pinterest communities in just a few months.
The launch of one-hit-wonder appliance, The Cook Processor, was loved by national media like Australian Gourmet Traveller, Australian Women’s Weekly, Belle, delicious, INSIDE OUT, Vogue Living and Super Food Ideas.
Support was secured from well-known food experts, bloggers and chefs including Master Chef’s Matt Preston, Better Homes & Gardens’ Fast Ed, The Morning Show’s Sammy & Bella, The Living Room’s Miguel Maestre, Instagram sensation Katherine Sabbath and bloggers The Whole Daily, Hey Tucker, Dirty Girl Kitchen and more.
FIRST CLASS ACCOUNTS WEBSITE + BLOGS + SOCIAL MEDIA + TRAINING
In 2021, Australia's largest bookkeeping franchise First Class Accounts has relied on Penny's website writing + blog writing + social media management skills to propell their content marketing efforts.
Franchisees across the country have appreciated the sound advice on how to improve their LinkedIn and Facebook content strategy through a series of workshops Penny hosted.
Through 2021, the award-winning Australian fintech innovation DiviPay has turned to Penny's creative writing to deliver content marketing that engages and compells.
Penny has delivered more than 20 blogs and an e-book to-date on topics as wide reaching as business leadership, DiviPay case studies, and partnership announcements.
MEDICAL WEBSITE WRITING
in 2021, Penny has demonstrated a skill in medical website copywriting, working with doctors to improve the way they explain their services and communicate their value.
TIMMS REAL ESTATE WEBSITE + BLOGS + AWARDS
In 2021, Penny has worked extensively with industry-leading Adelaide-based Timms Real Estate to support the launch of a global-first in website design, applying never-before seen technology to improve customer relationships. This work has included writing the Timms website, ongoing blogs, and helping Timms secure REISA awards by writing the Timms award submissions.
NSW AMBULANCE 125 YEAR ANNIVERSARY BOOK
The NSW Ambulance 125 year anniversary book was a critical celebratory piece of content to honor the contribution of so many Australian heros.
Penny edited and co-wrote the hardcover book, which launched in November 2020 and included 80 interviews with NSW Ambulance staff past and present.
FRUIT JUICE AUSTRALIA PR + SOCIAL MEDIA
When consumers start seeing fruit juice as unhealthy, Fruit Juice Australia, along with members like multi-national's Coca Cola Amatil and Lion, see an opportunity promote the nutritional value important for all of us.
Using esteemed and TV-friendly nutritionist Kristen Bek, Fruit Juice Australia boosted positive discussion about fruit juice across national print, online and radio news, including in The Daily Telegraph's Body & Soul.
Facebook and Instagram platforms were flocked to by more than 15,000 new followers in just 6 months.
LG FRIDGE LAUNCH
There are few things more exciting for an iconic appliance brand than the launch of a new product.
With the help of LG Ambassador Matt Moran and his beautiful restaurant Chiswick, LG perfectly introduced their latest French Door Refrigerator, to the biggest and best food publications in Australia including
delicious, Vogue Living, Australian Gourmet Traveller, Food To Love, Homes+ and Home Beautiful.