• Penny Keogh

Top 5 restaurant tips to grow your Instagram and Facebook following

Grow your followers on Instagram and Facebook with these important tips just for the restaurant, tourism and food & beverage industries.

Jose Jones restaurant Thirroul marketing success
Happy snap of a visit to Jose Jones in Thirroul, an example of an interesting Instagram shot, which captures the lively ambience of this restaurant or café.

Happy New Year all.


Things feel new and fresh and exciting this time of year. The sun is shining, and customers seem to be coming through the doors.


I suspect you’re even indulging some New Year’s resolutions, with big plans for 2019.


If one of those big plans is building your social media, there are some things particular to the hospitality industry you’ll want to keep in mind.


Instagram lead

This is the platform which leads your efforts. If you do nothing else, create beautiful pictures here. Buy a decent camera and take photos of every event you cater. Invest in a photography session, to capture the beautiful images of all your food. Posts these with recipe tips or news about the food. Use hastags related to your dishes and restaurant. Your suburb hashtag like #thirroul or #thirroulfood works well.


Plan to post at least every second day

This can feel overwhelming, but you don’t have to be the one to do it. You have staff who can help. Ask them to create a post every second day. It takes 15 minutes. Click below for your FREE 30-day Instagram calendar to get you started. For other ideas, see our blog on 15 of the best posts for food and drink businesses.


Connect and talk to followers

Posts alone aren’t enough. You’re trying to create a community of supporter. In the 15 minutes you assign a day to your digital presence, 10 minutes needs to be talking with your community, posting on other’s pages, following friends who have posted on your sites.


Do one exciting think a month

Have something exciting going on with your business every month. Host a competition. Run a sales promotion. Host an event. There are lots of things you can do. This gives you something your customers and community can enjoy hearing about. It also gives you content to post. For more ideas on cool events you can copy, see more on our blog quick and easy food and drink events to entertain customers.


MORE FREE TOOLS

FREE 30-day Instagram restaurant and bar calendar.

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